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How to Email Patients Without Violating HIPAA, and Where Most Practices Actually Slip

Most HIPAA email violations don't look dramatic. They look like a merge field, a subject line, or a list segment built the wrong way. Here's how to avoid them.

Is Mailchimp HIPAA Compliant? No, and Their Terms Say So Directly.

Mailchimp doesn't offer a BAA at any tier, and their terms say so directly. Here's what that means if patient data has touched your Mailchimp lists.

PatientCampaign vs Mailchimp: Which One Can Actually Hold Patient Data

Mailchimp won't sign a BAA on any plan. Here's a side by side look at what that means for a healthcare practice deciding between the two.

HubSpot Will Sign a BAA. Here's Everything It Still Doesn't Cover.

HubSpot will sign a BAA, but only on Enterprise with Sensitive Data active. Here's what that still leaves uncovered for a practice running patient data through it.

Nobody Owns Patient Communication at Your Practice

In most healthcare groups patient communication is split across four roles and owned by none of them. A short argument for putting it under operations.

Three Companies Decide Whether Your Patients Ever See Your Email

Google, Yahoo, and Microsoft set the rules your patient email has to clear. Healthcare lists fail those rules in a specific and fixable way.

Constant Contact Will Sign a BAA. Read the Next Sentence.

Constant Contact will sign a BAA. The restriction that comes with it rules out most of what makes a patient communication program actually work.

Some of Your Urgent Care Patients Think You're Their Doctor

For one in twelve American adults, urgent care is their usual source of care. Most centers still communicate as if every visit is the last one.

Your Old Patient List Is an Asset. Emailing It All at Once Is a Mistake.

A patient list that hasn't been touched in three years isn't a mailing list yet. Here's what's actually in it, and the order to work through it.

Client receiving a professional facial treatment at a med spa

Med Spa Patient Retention: Why Automated Follow-Up Separates the Winners from the Rest

The med spas that retain patients automate their follow-up. Here's how journeys, SMS, and appointment-anniversary triggers keep patients coming back.

Laptop screen showing marketing analytics graphs in a modern office

The HIPAA-Compliant Klaviyo Alternative Healthcare Providers Actually Need

Klaviyo won't sign a BAA and is built for e-commerce, not PHI. Here's what a HIPAA-compliant Klaviyo alternative needs for med spas.

Marketer reviewing email campaign analytics on a laptop at a desk

HIPAA Email Marketing for Med Spas: Why Mailchimp Falls Short (and What to Use Instead)

Mailchimp won't sign a BAA and bans PHI on every plan. Here's what HIPAA-compliant email marketing actually requires for med spas.