Content

Workspace Gmail is covered under Google's BAA. Using it to email your whole patient list is where the setup breaks, usually through an add-on nobody vetted.

Every location in your group sends from the same domain, so they all share one inbox reputation. Here is how one location's stale list ends up costing everyone.

A newly acquired location doesn't arrive with your group's patient communication standard. It arrives with whatever it already had, and that gap is a revenue and compliance problem from day one.

Most HIPAA email violations don't look dramatic. They look like a merge field, a subject line, or a list segment built the wrong way. Here's how to avoid them.

Mailchimp doesn't offer a BAA at any tier, and their terms say so directly. Here's what that means if patient data has touched your Mailchimp lists.

Mailchimp won't sign a BAA on any plan. Here's a side by side look at what that means for a healthcare practice deciding between the two.

HubSpot will sign a BAA, but only on Enterprise with Sensitive Data active. Here's what that still leaves uncovered for a practice running patient data through it.

In most healthcare groups patient communication is split across four roles and owned by none of them. A short argument for putting it under operations.

HIPAA and the TCPA both govern permission to contact a patient, and they define it differently. Where intake forms quietly fail, and what to capture instead.

Google, Yahoo, and Microsoft set the rules your patient email has to clear. Healthcare lists fail those rules in a specific and fixable way.

Constant Contact will sign a BAA. The restriction that comes with it rules out most of what makes a patient communication program actually work.

For one in twelve American adults, urgent care is their usual source of care. Most centers still communicate as if every visit is the last one.

A patient list that hasn't been touched in three years isn't a mailing list yet. Here's what's actually in it, and the order to work through it.

The med spas that retain patients automate their follow-up. Here's how journeys, SMS, and appointment-anniversary triggers keep patients coming back.

Klaviyo won't sign a BAA and is built for e-commerce, not PHI. Here's what a HIPAA-compliant Klaviyo alternative needs for med spas.

Mailchimp won't sign a BAA and bans PHI on every plan. Here's what HIPAA-compliant email marketing actually requires for med spas.