Intro
Every practice has patients who stop booking appointments. Maybe they moved maybe they forgot maybe life got busy. But most of the time it’s not personal. And that means you have a real chance to re-engage them.

The key is sending emails that feel timely relevant and helpful not spammy or pushy. With Patient Campaign it’s easy to identify inactive patients and send them personalized content that brings them back through the door.

1. Define What “Inactive” Means for You
Start by deciding what qualifies as a lost or lapsed patient. Is it six months with no visit A year without a cleaning No follow up after a referral

The answer depends on your specialty. A primary care practice might check in after six months while a dermatologist might wait longer between visits. Once you define your window you can build a segment of inactive contacts right in Patient Campaign.

2. Create a Simple Re-Engagement Sequence
You don’t need a long or complicated campaign. One to three emails can do the trick. Here’s a sample flow:

• Email 1: Friendly check in. Ask how they’re doing and remind them of their last visit.
• Email 2: Offer value. Provide a helpful tip resource or update related to their care.
• Email 3: Create urgency. Mention availability filling up seasonal relevance or limited-time perks.

Keep the tone conversational. Avoid guilt trips. Focus on support and convenience.

3. Use Personalization to Rebuild the Connection
Mention the provider they last saw. Reference a treatment type or location they visited. Even something as simple as using their first name and showing open availability makes the message feel personal.

Example:
“Hi Sarah we haven’t seen you since your last visit with Dr. Patel in May. We’d love to check in and help you stay on track with your care. Our fall schedule is now open if you’re ready to come in.”

4. Automate It and Let It Run
Patient Campaign lets you build reactivation journeys that trigger when a patient hits your “inactive” window. You can even add filters like treatment type or insurance status to send the right message to the right group.

Set it once. Let it work in the background. And watch your calendar fill back up over time.

5. Measure the Results and Improve
Track opens clicks and conversions. Watch for trends. Which messages get the most responses Which call to action drives bookings

You don’t need perfect results from day one. What matters is staying consistent and making small improvements. Every patient you bring back is a win.

Wrap Up
Patient reactivation doesn’t have to be complicated. With the right tools and a little strategy you can turn missed visits into new revenue and stronger relationships.

If you’re ready to bring patients back let’s talk. Patient Campaign makes it simple to start.

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